BlackBerry New

Blackberry Onyx - As a product smartphone, the BlackBerry spelled success conjured mobile phone users to switch to him. What exactly is the key to success besutan products that Research In Motion?

According to Mike McAndrews, RIM's vice president of Product Marketing, which strengthen the company's success in peddling BlackBerry can not be determined by one thing only.

But the most important one is related to the company's focus. Makudnya, RIM's business focus only on how to develop a Blackberry. Starting from the application, hardware, services to the business model.

"Unlike other companies, we do not have product differentiation, only how to develop a BlackBerry," he said, in an interview session in the arena of World Enterprise Limited Symposiom 2010, which took place at the Marriott World Center Hotel, Orlando, Florida, United States.

So, he continued, effort which is owned by a Canadian company that will be devoted entirely to 'children' simply wayang, the BlackBerry.

Meanwhile, according to Jim Balsillie, Co-CEO of RIM, the main force that held the BlackBerry is being able to provide communication, collaboration, efficiency, integerasi, privacy, security and cost.

"That was desired by many users. But first, we start with how to connect people. That's the basic functions of a cellphone," said Jim.

Impact on the state of fuel in Indonesia

Jim exemplifies the phenomenon of the use of BlackBerry in Indonesia, where the BlackBerry Messenger (BBM) into a potent tool for pengatrol their popularity.

"From the scene we can see that mobility has a special space in the community. Sure there SMS and email before, but becomes more powerful BlackBerry users to communicate and access the Internet," says Jim.

"And the fuel has to accommodate the communication and internet access it. You can chat, share photos, create personal Internet access, and got security," he continued.

BlackBerry users themselves have to break the current 41 million. And the target of 100 million users had already pegged RIM for the next mission.

"We think everyone will switch from traditional phone usage smart phone users," concluded Jim.